The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Paola Scorrano, Monica Fait and Amedeo Maizza (Department of Management, Economics, Mathematics and Statistics, University of Salento, Lecce, Italy)
| Year of publication: |
2015
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|---|---|
| Authors: | Scorrano, Paola ; Fait, Monica ; Maizza, Amedeo |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 8.2015, 3, p. 232-246
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| Subject: | marketing intelligence | information extraction | wine | consumer behaviour | text mining | website | social network | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Soziales Netzwerk | Social network | Social Web | Social web | Website | Weinbau | Wine industry | Marketing | Markt | Market | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011544956