The relationships among dimensions of perceived risk and the switching intentions of pioneer adopters in Japan
Year of publication: |
2021
|
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Authors: | Parry, Mark E. ; Sarma, Sumita ; Yang, Xiaoming |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 1, p. 38-57
|
Subject: | Emotional risk | financial risk | perceived risk | performance risk | purchase intent | social risk | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Japan | Risikopräferenz | Risk attitude |
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