The relationships among message recall, cognitive responses, and advertising effectiveness : effects of delay, context, and prior knowledge
by Amitava Chattopadhyay
| Year of publication: |
1986
|
|---|---|
| Authors: | Chattopadhyay, Amitava |
| Extent: | 4 Mikrofiches |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Gainesville, Fla., Univ. of Florida, Diss., 1986 |
| Notes: | Mikrokopie e. Ms.: IX, 372 S. erschienen bei Univ. Microfilms Internat., Ann Arbor, Mi. |
| Source: |
Persistent link: https://www.econbiz.de/10004158373