The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Kardi Somerfield and Kathleen Mortimer, Geraint Evans
| Year of publication: |
2018
|
|---|---|
| Authors: | Somerfield, Kardi ; Mortimer, Kathleen ; Evans, Geraint |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 4, p. 340-357
|
| Subject: | social media | branded content | community management | user-generated content | UGC | images | engagement | retweet | platform | Twitter | Facebook | Instagram | Social Web | Social web | Kundenintegration | Customer integration | Markenimage | Brand image | Markenführung | Brand management | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Markenartikel | Brand | Content Management | Content management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2018.095360 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012139705