The relevance of literacy in digital health for success of healthcare and its marketing : navigating towards digital health literacy
Mario Sierra Martin, Pilar Alarcón Urbistondo
| Year of publication: |
2024
|
|---|---|
| Authors: | Sierra Martin, Mario ; Alarcón Urbistondo, Pilar |
| Published in: |
Modern healthcare marketing in the digital era. - Hershey, PA : IGI Global, ISBN 979-8-3693-0679-6. - 2024, p. 131-149
|
| Subject: | E-Health | E-health | Digitale Kompetenz | Digital skills | Gesundheitsversorgung | Health care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-0679-6.ch008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014636384