The relevance of the notion for all publicity is good publicity : the influencing factors in the 21st century
Kenichi Jogel M. Pacis, Maria Angela U. Almendrala, Rica Jade C. Paitone, Antonio E. Etrata Jr.
| Year of publication: |
2022
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|---|---|
| Authors: | Pacis, Kenichi Jogel M. ; Almendrala, Maria Angela U. ; Paitone, Rica Jade C. ; Etrata, Antonio E. |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 11.2022, 2, p. 42-56
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| Subject: | Advertising Ethics | Controversial Advertising | Corporate Scandal | Corporate Social Responsibility | Publicity | Corporate social responsibility | Werbung | Advertising | Unternehmensethik | Business ethics | Öffentliche Güter | Public goods | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v11i2.1687 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013350724