The results of primary research into innovation potential development of South Moravian manufacturing companies

The issue of innovation potential development is topical not only by reason of competitiveness of our companies but also maintaining share market and surviving the current economic crisis. Well managed and successfully introduced innovation into the market represents the tool for the companies, by means of which they can reach competitive advantages, enabling their prosperity in this slump. Every company has a certain innovation potential which should be explored, supported, utilized and systematically developed. This paper represents the results of primary research into manufacturing companies, which was conducted in the South Moravian area. The aim of this research was to analyze the present situation in Czech market and knowledge about this key company development option.