The retailing reader

What Is Retailing and Why Is It Important? -- Understanding Retailing and Retail Challenges -- Retailing Reader -- 1. Consumers and Shoppers -- Customer Perceptions and Expectations of Service Quality -- Consumer Experiences and Experiencing Consumers -- Retail Positioning and Consumer Preferences -- 2. Retail Branding and Marketing -- Retailer's Identity -- Store Brands -- Retailer Branding -- Retailer Legitimation -- 3. Merchandising and Buying -- Merchandising -- Buying and Sourcing -- 4. Retail Strategy and Power -- Becoming a Dominant Retailer -- Rise of Retailer Power -- 5. International Retailing -- Describing Patterns and Borrowing from Existing Foundations of Knowledge -- Searching for Explanations through Mechanisms and Typologies -- Understanding Specific Processes and Operations in Foreign Markets -- Broadening the Intellectual Bases with Analyses in Wider Contexts -- 6. Conclusion -- Growth of Large Retailers -- Theory in Retail Research -- Nature of Managerial Aspects of Retail Change -- Techniques of Retail Research.