The return on trade show information (RTSI) : a conceptual analysis
Year of publication: |
2010
|
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Authors: | Bettis-Outland, Harriette ; Cromartie, Jane S. ; Johnston, Wesley J. ; Borders, Aberdeen Leila |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 4, p. 268-271
|
Subject: | Messebeteiligung | Trade fair participation | Marketingmanagement | Marketing management | Informationseffizienz | Informational efficiency | Informationsverbreitung | Information dissemination | Konsumentenverhalten | Consumer behaviour |
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