The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Donna L. Hoffman, Praveen K. Kopalle, and Thomas P. Novak
| Year of publication: |
2010
|
|---|---|
| Authors: | Hoffman, Donna L. ; Kopalle, Praveen K. ; Novak, Thomas P. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 5, p. 854-865
|
| Subject: | Produktmanagement | Product management | Testmarkt | Test market | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Konsumgüterindustrie | Consumer goods industry |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008666404