The Right Format of Internet Advertising (RFIA): A Structural Equation Model
| Year of publication: |
2013
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|---|---|
| Authors: | Hanafizadeh, Payam ; Behboudi, Mehdi |
| Published in: |
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1040-1628, ZDB-ID 1026291x. - Vol. 26.2013, 2 (1.4.), p. 20-42
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