The right path to SCM-CRM integration
Charlotte H. Mason; Aleda V. Roth
| Year of publication: |
2009
|
|---|---|
| Authors: | Mason, Charlotte H. ; Roth, Aleda V. |
| Published in: |
Handbook of research on enterprise systems. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-59904-859-8. - 2009, p. 134-151
|
| Subject: | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | IT-gestützte Logistik | Computer-aided logistics | IT-gestütztes Marketing | Computer-assisted marketing | Integration | Content Management | Content management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003849137