The ripple effect of firm-generated content on new movie releases
Shijie Lu, Isaac Dinner, and Rajdeep Grewal
| Year of publication: |
2023
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|---|---|
| Authors: | Lu, Shijie ; Dinner, Isaac ; Grewal, Rajdeep |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 5, p. 908-931
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| Subject: | firm-generated content | microblogging | movies | online word of mouth | social media | Twitter | user-generated content | Social Web | Social web | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Film | Kundenintegration | Customer integration | Content Management | Content management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221143066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014384291