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The rise of fringe competitors in the wake of an emerging middle class : an empirical analysis
Year of publication: |
2015
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Authors: | Eizenberg, Alon ; Salvo, Alberto |
Published in: |
American economic journal : a journal of the American Economic Association. - Nashville, Tenn. : Assoc., ISSN 1945-7782, ZDB-ID 2442384-1. - Vol. 7.2015, 3, p. 85-122
|
Subject: | Gattungsmarke | Generic brand | Nachfrage | Demand | Softdrink | Soft drink | Brasilien | Brazil | 1996-2003 |
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