The risks of providing services: Differential risk effects of the service-development strategies of customisation, bundling, and range
| Year of publication: |
2011
|
|---|---|
| Authors: | Nordin, Fredrik ; Kindström, Daniel ; Kowalkowski, Christian ; Rehme, Jakob |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 22.2011, 3 (21.6.), p. 390-409
|