The risks of providing services : differential risk effects of the service-development strategies of customisation, bundling, and range
Fredrik Nordin and Daniel Kindström, Christian Kowalkowski and Jakob Rehme
| Year of publication: |
2011
|
|---|---|
| Authors: | Nordin, Fredrik ; Kindström, Daniel ; Kowalkowski, Christian ; Rehme, Jakob |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 22.2011, 3, p. 390-408
|
| Subject: | Industrie | Manufacturing industries | Multinationales Unternehmen | Transnational corporation | Leistungsbündel | Bundling strategy | Risiko | Risk | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009239535