The Robustness of the Asymmetrically Dominated Effect: Buying Frames, Phantom Alternatives, and In-Store Purchases
| Year of publication: |
1999
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|---|---|
| Authors: | Doyle, John R. ; O'Connor, David J. ; Reynolds, Gareth M. ; Bottomley, Paul A. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 16.1999, 3, p. 225-244
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