The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots
Lucrezia Maria de Cosmo, Luigi Piper, Arianna Di Vittorio
| Year of publication: |
2021
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|---|---|
| Authors: | De Cosmo, Lucrezia Maria ; Piper, Luigi ; Di Vittorio, Arianna |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2021.2021, 1/2, p. 83-102
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| Subject: | Chatbot | Attitude toward mobile advertising | Attitude toward chatbots | Internet privacy concern | Behavioral intent to use chatbots | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Mobilkommunikation | Mobile communications | Meinung | Opinion | Verbrauchereinstellung | Consumer attitudes | Innovationsakzeptanz | Innovation adoption |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-021-00020-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012583872