The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Year of publication: |
2012
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Authors: | Gatti, Lucia ; Caruana, Albert ; Snehota, Ivan |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 1, p. 65-76
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Backgewerbe | Bakery industry | Italien | Italy |
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