The role of institutions in non-Western contexts in reinforcing West-centric knowledge hierarchies : towards more self-reflexivity in marketing and consumer research
Year of publication: |
2022
|
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Authors: | Jafari, Aliakbar |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 22.2022, 2, p. 211-227
|
Subject: | colonialism | Eurocentrism | institutions | knowledge hierarchies | non-Western contexts | orientalism | power relations | self-reflexivity | social theory development | West-centrism |
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