The role of 3D product presentation in enhancing electronic customer relationship management (e-CRM) for online retailer : university students context
Raed S. Algharabat (School of Business, Department of Marketing, The University of Jordan, Amman, Jordan)
| Year of publication: |
2014
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|---|---|
| Authors: | Algharabat, Raed S. |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 8.2014, 4, p. 159-179
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| Subject: | e-CRM | three dimensional product presentation | 3D usability | 3D product presentation quality | 3D media richness | 3D trust | affective commitment | attitudinal loyalty | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Studierende | Students |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011471304