The role of agility and sales orientation ambidexterity in SME sales growth : transition country perspective
Dario Miočević and Maja Arslanagić-Kalajdžić
| Year of publication: |
2024
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|---|---|
| Authors: | Miočević, Dario ; Arslanagić-Kalajdžić, Maja |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 31.2024, 3, p. 303-321
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| Subject: | acquisition | Agility | retention | sales capabilities | sales growth | sales orientation ambidexterity | KMU | SME | Verkauf | Selling | Absatz | Sales | Organisationale Ambidextrie | Ambidextrous organization | Verkaufspersonal | Salespeople | Unternehmenserfolg | Firm performance | Unternehmenswachstum | Firm growth | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2024.2358238 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015191835