The role of anticipated guilt in consumer adoption of eco-innovation
K.V. Ansab and S. Pavan Kumar
| Year of publication: |
2024
|
|---|---|
| Authors: | Ansab, K. V. ; Kumar, Saraf Pavan |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 34.2024, 2, p. 190-216
|
| Subject: | anticipated emotions | anticipated guilt | eco-innovation adoption | green consumer behaviour | guilt | theory of planned behaviour | TPB | Konsumentenverhalten | Consumer behaviour | Emotion | Umweltbewusstsein | Environmental consciousness | Verbrauchereinstellung | Consumer attitudes | Öko-Produkt | Sustainable product | Verhaltensökonomik | Behavioral economics | Innovation | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2024.138955 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062912