The role of augmented reality in redefining e-tailing : a review and research agenda
Pragya Jayaswal, Biswajita Parida
| Year of publication: |
2023
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|---|---|
| Authors: | Jayaswal, Pragya ; Parida, Biswajita |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-23
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| Subject: | Augmented Reality | Barriers | Drivers | Electronic Retailing | Webstore | Systematic Literature Review | Online-Handel | Online retailing | Bibliometrie | Bibliometrics | Einzelhandel | Retail trade | Virtuelle Realität | Virtual reality | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113765 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014299242