The role of brand communications on front line service employee beliefs, behaviors, and performance
Thomas L. Baker; Adam Rapp; Tracy Meyer; Ryan Mullins
| Year of publication: |
2014
|
|---|---|
| Authors: | Baker, Thomas L. ; Rapp, Adam ; Meyer, Tracy ; Mullins, Ryan |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 6, p. 642-657
|
| Subject: | Brand knowledge | Brand citizenship behavior | Brand value congruence | Brand authenticity | Markenführung | Brand management | Markenimage | Brand image | Arbeitsverhalten | Work behaviour | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010466647