The role of branding in the choice of a university of technology : a study among first years students in Kwazulu-Natal
Cleopatra Moipone Matli, Tshepo Tlapana, Raymond Hawkins-Mofokeng
| Year of publication: |
2021
|
|---|---|
| Authors: | Matli, Cleopatra Moipone ; Tlapana, Tshepo ; Hawkins-Mofokeng, Raymond |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 10.2021, 7, p. 342-352
|
| Subject: | Branding | Brand knowledge | Higher Education Institutions | University of Technology | First-years Students | Hochschule | Higher education institution | Studierende | Students | Markenführung | Brand management | Forschungskooperation | Research collaboration | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v10i7.1353 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012659400