The role of brands and mediating technologies in assembling long-distance family practices
Amber M. Epp, Hope Jensen Schau, & Linda L. Price
| Year of publication: |
2014
|
|---|---|
| Authors: | Epp, Amber M. ; Schau, Hope Jensen ; Price, Linda L. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 3, p. 81-101
|
| Subject: | geographically dispersed networks | connected consumers | family consumption practices | brand loyalty | assemblage capacity | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Familie | Family | Markenartikel | Brand | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Familienunternehmen | Family business |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010360377