The role of buyer trust in outsourced CRM : its influence on organizational learning and performance
Year of publication: |
July-September 2017
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Authors: | Brockman, Beverly K. ; Park, Jeong Eun ; Morgan, Robert M. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 24.2017, 3, p. 201-219
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Subject: | customer relationship management | interfirm trust | organizational learning | outsourcing | industrial marketing | business marketing | Outsourcing | Beziehungsmarketing | Relationship marketing | Lernende Organisation | Learning organization | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
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