The role of competitive strategies on export market selection by SMEs in an emerging economy
Year of publication: |
2015
|
---|---|
Authors: | Ayob, Abu H. ; Zizah Che Senik |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 14.2015, 2, p. 208-225
|
Subject: | competitive strategies | export market selection | SME exporters | emerging economies | globalisation | Malaysia | KMU | SME | Wettbewerbsstrategie | Competitive strategy | Schwellenländer | Emerging economies | Internationales Marketing | International marketing | Internationaler Wettbewerb | International competition | Globalisierung | Globalization | Export |
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