The role of consumer-based brand equity on the prolongation of trademarks
Louisa M. Pfeifer, Thomas F. Schreiner, Henrik Sattler
| Year of publication: |
2025
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|---|---|
| Authors: | Pfeifer, Louisa Magdalena ; Schreiner, Thomas F. ; Sattler, Henrik |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 32.2025, 2, p. 94-108
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| Subject: | Brand equity | Energized differentiation | Hazard model | Relevant stature | Trademark | Markenimage | Brand image | Markenrecht | Trademark law | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Description of contents: | Description [link.springer.com] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-024-00370-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015330582