The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Jamid Ul Islam, Zillur Rahman and Linda D. Hollebeek
| Year of publication: |
2019
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|---|---|
| Authors: | Ul Islam, Jamid ; Rahman, Zillur ; Hollebeek, Linda D. |
| Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 456-469
|
| Subject: | Service-Dominant Logic | Service-dominant logic | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781788114899.00030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163406