The role of consumer sympathy in product liability suits : An experimental investigation of loose coupling
Year of publication: |
1991
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Authors: | Darden, William R. ; DeConinck, James B. ; Babin, Barry J. ; Griffin, Mitch |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 22.1991, 1, p. 65-89
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Publisher: |
Elsevier |
Saved in:
Saved in favorites
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