The role of consumers' autobiographical memories in informations processing
Hans Baumgartner ; Mita Suja and James R. Bettman
| Year of publication: |
1991
|
|---|---|
| Authors: | Baumgartner, Hans ; Sujan, Mita ; Bettman, James R. |
| Publisher: |
University Park, Pa. : College of Business Administration, The Pa. State Univ. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 28 S. |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. 178 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004138243