The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration
Altan Kar, Rifat Kamasak, and Baris Yalcinkaya
| Year of publication: |
2023
|
|---|---|
| Authors: | Kar, Altan ; Kamasak, Rifat ; Yalcinkaya, Baris |
| Published in: |
Analytics Enabled Decision Making. - Singapore : Springer Nature Singapore, ISBN 978-981-19-9658-0. - 2023, p. 245-264
|
| Subject: | Big data | Consumer trends | Identity formation | Netnography | Web analytics | Webanalyse | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Big Data | Frauen | Women | Data Mining | Data mining | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-19-9658-0_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302901