The role of content analysis in the brand-consumer relationship : a systemic view
Year of publication: |
2019
|
---|---|
Authors: | Capolupo, Nicola ; Basile, Gianpaolo ; Chionne, Roberto |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 23.2019, 3, p. 383-400
|
Subject: | service dominant logic | SDL | participatory marketing | systems | holonic theory | consumer culture theory | CCT |
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