The role of corporate communications in developing a corporate brand image and reputation in Mauritius
Bharati Bina Hawabhay; Russell Abratt; Mark Peters
| Year of publication: |
2009
|
|---|---|
| Authors: | Hawabhay, Bharati Bina ; Abratt, Russell ; Peters, Mark |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 12.2009/10, 1, p. 3-20
|
| Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Reputation | Öffentlichkeitsarbeit | Public relations | Mauritius |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003849776