The role of CRM implementation in internal capital markets
Zhuo June Cheng, Yinghua Min and Feng Tian and Sean Xin Xu
| Year of publication: |
2024
|
|---|---|
| Authors: | Cheng, Zhuo June ; Min, Yinghua ; Tian, Feng ; Xu, Sean Xin |
| Subject: | Capital allocation efficiency | CRM | Internal capital markets | Marketing accountability | Beziehungsmarketing | Relationship marketing | Internationaler Finanzmarkt | International financial market |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2023-0042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014473081