The role of CRM-SRM bolt-ons in enterprise resource planning system : toward a customer-oriented supply chain
Marco Opazo Basaez; Daniel Arias Aranda; Ruslan Djundubaev; Francisco Sánchez Montesinos
| Year of publication: |
2014
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|---|---|
| Authors: | Opazo Basaez, Marco ; Arias-Aranda, Daniel ; Djundubaev, Ruslan ; Sánchez Montesinos, Francisco |
| Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 1313555-7. - Vol. 23.2014, 5/6, p. 389-400
|
| Subject: | Unternehmensdienstleistung | Business services | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | ERP-System | ERP system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010416767