The role of cultural capital in creating "glocal" brand relationships
Year of publication: |
2015
|
---|---|
Authors: | Kjeldgaard, Dannie ; Askegaard, Søren ; Eckhardt, Giana M. |
Published in: |
Strong brands, strong relationships. - London : Routledge, ISBN 978-1-138-78683-7. - 2015, p. 48-60
|
Subject: | Carlsberg AS | Markenführung | Brand management | Internationales Marketing | International marketing | Soziale Werte | Social values | Brauerei | Brewery | Dänemark | Denmark |
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