The role of customer engagement in the interrelationship process : moderating effect of customer experience
Ngo Hai Quynh, Ngo Pham Ngoc Nha, Nguyen Thanh Hoai, Kang Gi-Du
| Year of publication: |
2020
|
|---|---|
| Authors: | Ngo Hai Quynh ; Ngo Pham Ngoc Nha ; Nguyen Thanh Hoai ; Gi-Du, Kang |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 23.2020, 1, p. 64-86
|
| Subject: | customer engagement | CE | perceived value | customer loyalty | customer satisfaction | customer trust | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Kundenbindung | Customer retention | Vertrauen | Confidence | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2020.109331 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012271007