The role of customer networking capability effectiveness in enhancing the salespeople's performance in small and medium enterprises
Ida Bagus Nyoman Udayana, Naili Farida
| Year of publication: |
2020
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| Authors: | Udayana, Ida Bagus Nyoman ; Farida, Naili |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 12.2020, 1, p. 30-40
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| Subject: | Adaptive selling | Effectiveness of customer networking capability | Interaction quality | Perceived interpersonal skill | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | KMU | SME | Unternehmensnetzwerk | Business network | Soziales Netzwerk | Social network | Unternehmenserfolg | Firm performance | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21002/amj.v12i1.12889 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012503243