The role of customer participation in building new product development speed capabilities in turbulent environments
Todd Morgan, Sergey Alexander Anokhin, Chanho Song, Natalia Chistyakova
| Year of publication: |
2019
|
|---|---|
| Authors: | Morgan, Todd ; Anokhin, Sergey Alexander ; Song, Chanho ; Chistyakova, Natalia |
| Published in: |
International entrepreneurship and management journal. - New York, NY [u.a.] : Springer, ISSN 1554-7191, ZDB-ID 2239363-8. - Vol. 15.2019, 1, p. 119-133
|
| Subject: | Customer participation | NPD speed | NPD performance | Turbulence | Co-creation | Produktentwicklung | New product development | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11365-018-0549-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012226488