The role of destination management in mediating the determinants of CyberjayaTourism image branding
Year of publication: |
2023
|
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Authors: | Mehtab Alam ; Kuppusamy, Mudiarasan Vasu ; Puvaneswaran Kunasekaran |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 10.2023, 3, Art.-No. 2259579, p. 1-14
|
Subject: | image branding | management | tourism destination | Destinationsmanagement | Destination management | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Tourismusregion | Tourism destination |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2259579 [DOI] hdl:10419/294643 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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