The role of destination personality in the relationship between destination image and behavioral intention among ski tourists
Year of publication: |
2024
|
---|---|
Authors: | Zhang, Qiang ; Yim, Brian ; Kim, Kyungsik ; Tian, Zhibo |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 3, p. 560-577
|
Subject: | Affective image | Behavioral intention | Cognitive image | Destination image | Destination personality | Ski tourism | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Wintersport | Winter sports | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Tourismusregion | Tourism destination | Verbrauchereinstellung | Consumer attitudes | Kognition | Cognition | Persönlichkeitspsychologie | Personality psychology |
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