The role of emotions and imagery in financial decision-making : a comparative analysis of neuromarketing and self-report data
Nicolas Hamelin, Lars-Erik Casper Ferm, Zsuzsa Reka Huszar, Park Thaichon, Sara Quach
| Year of publication: |
2025
|
|---|---|
| Authors: | Hamelin, Nicolas ; Ferm, Lars-Erik Casper ; Huszár, Zsuzsa R. ; Thaichon, Park ; Quach, Sara |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 5, p. 2293-2315
|
| Subject: | emotion | eye-tracking | financial decision making | galvanic skin response (GSR) | Emotion | Konsumentenverhalten | Consumer behaviour | Neuromarketing | Entscheidung | Decision | Experiment | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2501 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015457499