The role of employer brand equity in employee attraction and retention : a unified framework
Year of publication: |
2017
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Authors: | Alshathry, Sultan ; Clarke, Marilyn ; Goodman, Steve |
Published in: |
International journal of organizational analysis. - Bingley : Emerald Group Publishing Limited, ISSN 1934-8835, ZDB-ID 2317134-0. - Vol. 25.2017, 3, p. 413-431
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Subject: | Employee retention | Employer branding | Employee attraction | Employer brand equity | Strategic HRM | Personalmanagement | Human Resource Management | Mitarbeiterbindung | Personalmarketing | HR marketing | Personalbeschaffung | Recruitment | Markenimage | Brand image | Arbeitskräfte | Workforce |
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