The role of employer branding and employee branding in the multinationals
Year of publication: |
2023
|
---|---|
Authors: | Sharma, Mala ; Verma, Pratibha |
Published in: |
Technology, management and business : evolving perspectives. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80455-520-0. - 2023, p. 71-77
|
Subject: | Multinational | employer branding | employee branding | globalization | organi-zational culture | brand equity | Markenführung | Brand management | Multinationales Unternehmen | Transnational corporation | Personalmarketing | HR marketing | Markenimage | Brand image | Arbeitskräfte | Workforce | Personalmanagement | Human Resource Management |
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