The role of employer branding and employee branding in the multinationals
Mala Sharma and Pratibha Verma
| Year of publication: |
2023
|
|---|---|
| Authors: | Sharma, Mala ; Verma, Pratibha |
| Published in: |
Technology, management and business : evolving perspectives. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80455-518-7. - 2023, p. 71-77
|
| Subject: | Multinational | employer branding | employee branding | globalization | organi-zational culture | brand equity | Personalmarketing | HR marketing | Markenführung | Brand management | Multinationales Unternehmen | Transnational corporation | Markenimage | Brand image | Personalmanagement | Human Resource Management | Firmenimage | Corporate reputation | Arbeitskräfte | Workforce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1877-636120230000031007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014342185