The role of facilitators as partial signalers in the context of value perception
Year of publication: |
2017
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Authors: | Russo, Ivan ; Confente, Ilenia ; Omar, Ayman |
Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-669X, ZDB-ID 2473962-5. - Vol. 9.2017, 1, p. 85-102
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Subject: | Complexity | Signalling theory | B2B context | Asymmetry of knowledge | Qualified professional services | Value drivers | Signalling | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Asymmetrische Information | Asymmetric information | Konsumentenverhalten | Consumer behaviour |
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