The role of food apps servitization on repurchase intention : a study of FoodPanda
Year of publication: |
2021
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Authors: | Sook Fern Yeo ; Ling, Tan Cheng ; Teo, Shen Long ; Tan, Kim Hua |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 234.2021, p. 1-11
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Subject: | Food apps | Platform service supply chain | Repurchase intention | Servitization | Lieferkette | Supply chain | Leistungsbündel | Bundling strategy | Mobile Anwendung | Mobile application | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
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