The Role of Geodemographics in Segmenting and Targeting Consumer Markets : A Delphi Study

Discusses the applications and limitations of current geodemographic classifications for the identification, segmentation and targeting of consumer markets. Then discusses future developments and opportunities drawing on the results of a Delphi Study conducted with market analysis industry experts. Issues discussed include factors inhibiting market development, market potential, 1991 census, computer developments, on‐census data‐bases, bespoke classifications, education and Europeanization.

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Year of publication:	1994
Authors:	Mitchell, V.‐W. ; McGoldrick, Peter J.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 28.1994, 5, p. 54-72
Publisher:	MCB UP Ltd
Subject:	Delphi method \| Geodemographics \| Marketing \| Market segmentation \| United Kingdom

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/03090569410062032 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014723089